Logo design for Felix Hirzel designed in the beginning of 2021 is a combination of word-mark and pictorial mark. Felix himself is a person who offers services related to insurances such as life, health, retirement plans, etc.

The idea of creating this logo was to convey the meaning of Felix Hirzel's business with shape, style and color. The basis of this logotype is Felix Hirzel's initials that recreate "shield" as protection, insurance. 

Logotype is also used in website with animated version.

Felix Hirzel's website further was adapted to the logotype colors.